DASH by Datadog

DASH is Datadog's biggest conference every year. Datadog has used the same brand for three years, but this year we decided to elevate the brand with 3D tools. I worked closely with the print vendors to lead my team's print initiatives and deliver final assets.

MY ROLE
Designer

CREDITS
Melissa Yu, Peng Chen,
Derek Shafer, In-Young Chan

The expo floor expands the narrative introduced at the entrance into a fully realized environment. While I directly contributed to select assets across the space, this section showcases how the experience comes together holistically through the combined work of my team.

The floor design extends the 3D abstracted brand system into wayfinding, signage, and environmental graphics, allowing the visual language to evolve as attendees move through different zones. My role focused on supporting the development and execution of key brand assets, as well as ensuring consistency across printed and physical outputs through detailed production oversight and quality control.


What is shown here reflects the full experience as it unfolded in real space—demonstrating how individual touchpoints build into a cohesive narrative system, and how the brand is further expressed through scale, motion, and human interaction.

More work by the team

Below you will find a series of work done by my team. DASH is our biggest event of the year, which calls for the contribution of my entire team. This includes work from Illustration, motion, video, and all other designers on the team.